Meet Julie Loffredi
A Journalist's Instincts. A Public Relations Executive's Strategy.
Julie Loffredi is a nationally recognized media professional whose career bridges journalism, public relations, corporate communications, and brand strategy.
Beginning her career as a television news reporter, Julie developed an understanding of how newsrooms operate, what producers look for, and how stories capture national attention.
She has since spent more than two decades translating that newsroom experience into successful media campaigns, brand-building strategies, and executive communications programs.
As a senior public relations and brand strategy executive, Julie has led communications initiatives, supported organizations through mergers and acquisitions, advised executives, and developed strategic programs to strengthen brand reputation and visibility.
Her experience also includes serving as a national spokesperson, conducting more than 50 media tours, and helping brands navigate an increasingly complex media landscape.
As the founder of Broadry LLC, Julie brings together media strategy, original content, broadcast opportunities, and strategic storytelling to help organizations reach the audiences that matter most.
Beyond her corporate and media work, Julie collaborates with educational institutions and professional organizations on communications, workforce development, and industry education.
Her philosophy is simple: Great public relations starts with understanding what makes a compelling story — and knowing how to get it told.
Julie lives in the New York City area, where she continues to report, research, and advocate — building the resources, community, and clinical partnerships she wishes had existed when her own journey with dry eye began.